As mobile broadband subscribers top 200 million globally, the telecom industry is experiencing significant growth and demand from subscribers who now use their phones for more than just talk. In the U.S., web-enabled smartphones are projected to overtake basic phones as the device of choice in the very near future. Rapidly increasing wireless networks in emerging markets open the possibility for mobile broadband subscribers to outnumber wired broadband subscribers within the next decade.
The shift of revenue from fixed to mobile and from voice to data is accelerating as data and media are increasingly untethered from specific devices or networks. Innovation is vibrant and opportunities abound for device manufacturers, service providers, and mobile app developers. But the competition is equally intense, requiring a detailed understanding of the market and clear insight into the signal consumers are sending.
No matter what the industry, we understand it’s about growing your market share, and maximizing a return on your investment. Analyzing media habits and spending behaviors of consumers as well as advertising effectiveness, pricing, and product innovation is key, Reinvent Rebuild is positioned to help you make better connections to the always connected consumer.
Key trends with a significant impact on the telecommunications industry include:
Reformation: Reformation in telecoms allows for the buildup of new operators, fosters competition, and enables the market entry of players from established markets in emerging economies.
How Reinvent Rebuild can help: Sector strategy and policy; sector governance and regulation; strategic, financial, and business planning; investment and market entry strategies; operations and technology road maps.
Concurrence: The mobile and fixed telecommunications industries are merging with each other and with adjacent industries such as media, IT, and finance. This creates both challenges and opportunities for new industry plays.
How Reinvent Rebuild can help: Strategic adjustment, planning and implementation of concurring operational models, product design and rollout, technology strategy/planning and rollout, organizational design, corporate governance.
Customer-central: Product development is shifting its focus from technology to customers. Differentiation of the experience at the customer interface is a key enabler for success. Routine internal operations are being outsourced.
How Reinvent Rebuild can help: Customer segmentation and segment-specific strategies, customer service programs, product development and implementation, operational excellence, outsourcing support, change management.
New business models: Established players seek new revenue opportunities within and beyond the telecommunications industry, shifting toward infrastructure-independent services and user-generated content
How Reinvent Rebuild can help: Portfolio strategies, setup and design of new business models, financial and business planning, end-to-end implementation.
Consolidation: Globalization of markets creates opportunities for operators to expand their global footprint and their revenue base. Players are building ecosystems by entering into partnerships or by pursuing M&A activity.
How Reinvent Rebuild can help: International strategy, corporate strategy, M&A support, post-merger integration, partnership identification and setup.