Media & Entertainment
How will media organization adjust to the evolving media landscape to stay in touch with consumer demand and ahead of the competition?
Advertisers, satellite operators, broadcasters, software developers, mobile operators: They all have parts to play in the rapidly changing media and entertainment industry, and all of them ― along with cable operators, information services, print publishers, studios and others ― will survive based on how well they see and manage trends. Our Media & Entertainment specialists work aggressively to help industry leaders make important decisions.
We serve companies across multiple sub-sectors including advertising, cable and broadcasting, consumer Internet, interactive gaming, filmed entertainment, print and publishing, and recorded music.
The expansion of new media technologies and devices has turned the average media consumer into a new breed of media mogul who chooses when and how they enjoy their content.
We helps media companies better understand viewers, listeners and the industry as a whole. Whether your business is a movie studio, radio station, online portal, a new cable network or a local affiliate – We will provide the insights for audience measurement, advertising effectiveness and overall marketing performance and cross-platform strategies.
Books & DVDs